There has been much controversy about the Aug 22 issue of the New Yorker: for the first time in the history of New Yorker, has one sole advertiser been given the rights to advertise in the ENTIRE issue.. to be the only advertiser in the entire issue.
For Target, the designer discount store, to advertise in the New Yorker is a clear indication of reaching for new markets, for the elite, erudite readers who pride on their New Yorker’s issues. My opinion? good move. Critics will harp about this and call it a monopoly or whatever- I just think its a great strategic move. Have you seen the ads? !
They are beautiful! Right out of an art movie, I’d say. All the Target ads are done tastefully in red and black and the only indication that it is a Target ad is the famous red bullseye mark that appears dominantly in each of the ads.
This issue, is for keeps – it’s not only a brilliant campaign, but also masterful designing !
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