Online Marketing: Lexus Podcast

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August 31, 2005

As part of their support for the championship, Lexus has created a podcast for the US Open. Joseph Jaffee on his blog comments, “Lexus has really embraced podcasting and in this particular instance pays off the very important concept of Brands as enablers through the creation of long form content in a branded experential red bow.”

By Guy Brighton

in Uncategorized, Guy Brighton's Articles

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