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Real Women, Real Advertising

Real Women, Real Advertising

By Guy Brighton on August 15, 2005

Dove started the trend with creating a campagin targetting "real" women. Depiciting pictures of not-model-like women, Dove challenged the notion of beauty. Following the same notion, women with "Big butts, thunder thighs and tomboy knees" feature in Nike’s newest advertising campaign.

This Ad-age article points out that advertising campaigns such as these could mark the shift of how women are portrayed in media and advertising.

An interesting trend to watch out for…

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
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