Real Women, Real Advertising
Dove started the trend with creating a campagin targetting "real" women. Depiciting pictures of not-model-like women, Dove challenged the notion of beauty. Following the same notion, women with "Big butts, thunder thighs and tomboy knees" feature in Nike’s newest advertising campaign.
This Ad-age article points out that advertising campaigns such as these could mark the shift of how women are portrayed in media and advertising.
An interesting trend to watch out for…
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| TOPICS: | Advertising, Branding & Marketing |
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