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Required Read: WOM Blog

Required Read: WOM Blog

By Guy Brighton on August 31, 2005

A new blog provides a group discussion about the impact of word of mouth on advertising, and vice versa. It is written and hosted by the members of the Word of Mouth Marketing Association, it’s stance is summed by this quote: “advertising’s a near complete waste of time.”

WOM Vs. Ads Blog

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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