Chris Anderson of Wired mag writes a very interesting piece in his blog on a trend he coins as "Shorter, Faster, Smaller!"
The rise of shorter, smaller content, he argues, is a trend that’s
affecting all media and entertainment, reflecting not just the taste of a quick-change
generation but also an increasing variety and flexibility in the ways
we can consume media.
As we leave the era of one-size-fits-all
distribution, we’ll increasingly see the end of one-size-fits-all
content. Indeed there’s an increasing amount of evidence that this is
already underway:
- Music: Consumers are moving to singles.
- TV: Networks are looking for short video that works as well online as TV
- Movies: Online is creating a big new audience for short films.
- Videogames: Between cellphone games, "casual" web games and downloadable content, smaller games are on the rise.
- Magazines: Reflecting the pace of a browse-and-skim culture, articles are getting shorter.

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