August 8, 2005

Toyota leading the pack in Integrity

by Guy Brighton

What I love about this is that there are corporations that see the value in environmental initiatives in sustaining the future of their brands with genuine integrity. This was found on RAN.org:

The U.S. chief of Toyota, the world’s second-largest automaker, urged competitors to join Toyota for a summit on issues such as global warming so the industry can influence environmental regulations.

"I propose we put together a meeting of top automotive leaders in a neutral location where we all leave our company name badges at the door," Jim Press, president of Toyota’s U.S. sales unit, said yesterday in a speech in Traverse City, Mich.

"Think what we could do with issues like CAFE and global warming if we join hands and develop our own vision for the future, rather than waiting for regulators to do it for us." CAFE is short for Corporate Average Fuel Economy, the U.S. rules that govern fuel efficiency in cars and light trucks.

RAN Article

Article categories: Advertising & Branding

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2 Responses to “Toyota leading the pack in Integrity”

  1. tracy
    Posted from: 202.138.142.83

    October 8th, 2005 at 5:01 am

    Not only does Toyota concern their company to its integrity, i bet large auto makers are on for new techniques in giving their consumers a more reliable and useful cars(the true integrity of car makers). Together with new creations are the introduction of new hybrids. Most car owners like to have one but there are those who says: Hybrid’s okay but..(http://myautoparts.blogspot.com/2005/09/hybrids-are-okay-but.html.
    As the old saying goes, we cannot please everybody..not all cars please car owners.

  2. raziel
    Posted from: 202.138.142.83

    October 12th, 2005 at 5:56 am

    I must agree..Toyota is working hard in order to achieve its so-called Hybrid Synergy Drive. It’s idea “looking after our planet is not a just a choice, it’s a neccessity.” - That, I believe gave them the right to be on top. Just in time, In Focus: Lexus’ Hybrid Sport Sedan. - Toyota’s latest release as one of its Luxury cars. Once again to prove their brilliant records.

    Discussed here: http://perfectoyotaparts.blogspot.com/

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