Using Cameraphones To Enhance Your Brand Experience

A zoo in New Zealand is encouraging visitors to use the camera on their cellphones to find out more information about the exhibits and animals before them. The system works in the same way as a barcode scanner would. Visitors to Pukaha Mt Bruce take photos of barcodes at various points around the centre and send to a special code. A server then sends back to the user the relevant information for that particular point as a one-minute audio file.

Mivis, who created the system, hopes the system will provide information about a wide range of attractions, all through the use of a barcode: “We’re creating a location-based content management system. The idea is tourists coming to New Zealand can either put the application on their phone or else rent a phone while they’re here.”

The team here hava a sneaky suscpicion that this idea might be useful beyond New Zealand. How would you use the application?

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Mivis
Mivis Contact: Dave Smith in NZ on (021)506619