Volvos Are Big And Boxy

Looking at some of the more controversial, interesting ads aimed at women over the last year or so has dragged something from the dark recesses of my mind that I am sure should have been kept there. A Dudley Moore film. The film in question is called Crazy People and Moore plays a disillusioned ad executive who decides to start telling the truth about products, such as ‘Volvos are big and boxy’.

Two recent campaigns, by Nike and Dove, seem to be using this idea in their most recent ads.

Nike’s new campaign is all about getting real about women’s fitness – you might not be Kate Moss but hey, you try.

Whilst the Dove adverts that have been so successful ‘celebrate’ normality using real women rather than the models we’re so used to seeing in cosmetic’s advertising.

So how long until telling the truth enters into the mainstream male advertising? I wonder if Jaguar will be using “for men who want special attention” in any of their ads soon…