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Your Customers & Fans Are Already(!) Your Marketing Department

Your Customers & Fans Are Already(!) Your Marketing Department

By Guy Brighton on August 29, 2005

Matt Golloway has a nice piece on his blog about how your customers and fans are your marketing department whether you like it or not:

Everyone is talking about listening to your customers (using blogs) so that you can market better. But while no one was looking, online posters went sneaking behind the back of Marketing Guy and become the marketers for your company – except you can’t control them.

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Guy Brighton is a regular contributor to PSFK.

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TAGS:	Influencer Targeting, matt galloway basement marketing customers

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