Your Customers & Fans Are Already(!) Your Marketing Department

Matt Golloway has a nice piece on his blog about how your customers and fans are your marketing department whether you like it or not:

Everyone is talking about listening to your customers (using blogs) so that you can market better. But while no one was looking, online posters went sneaking behind the back of Marketing Guy and become the marketers for your company – except you can’t control them.

The Basement