At the beginning of September, Amex set up an elaborate promotion in the harbor area by the World Trade Center site in NYC. The promotion took up a lot of space and offered interactive experiences as well as a more leisurely one.
A large screen was set up and rows of leisurely seats set up on a stand for spectators to drop by and watch a tennis game or two. A huge scoreboard kept tabs on the players. Another stand showed the running total of Aces (and Amex commitment of giving $10K to charity for every ace) – there were 713 when we visited.
Beside the seating area a hut offered kids small and big the offer to get photographed by a green screen and then have their image superimposed on a branded card with their favorite tennis player.
On the other side of the seating area, the fun really begun. Amex offered a mini court for kids and teenagers. 
There was also a netted challenge that made passers test their mojos by try to score points against a wall. Further along budding tennis stars could test the speed of their serve.
The event was superb, the tie in so natural. Amex celebrated tennis rather than took advantage of it.
Click links for photos. More photos: 1, 2, 3, 4, 5, 6, 7, 8, 9
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