Conde Nast’s New Move

Conde Naste’s new Men’s Vogue is already on the stands (inc. George Clooney on the cover in a sterotypical ’story-photographed’ way that Vogue has become famous for….). Now, Conde Nast has taken another step by announcing that they would be launching a business magazine soo. They boast some of the best, strongest magazines. New Yorker, Vogue, Lucky…the list is never-ending. This legacy of successful magazines is a good indication that Conde Nast might not be wrong with the new launch– esp. since they’ve hired a super-big editor from the WSJ but with the constant struggle to maintain the circulation and the advertisers, will the new business mag survive?

Fast Company almost got swallowed …and some of the weeklies, aren’t doing that well either. By introducing a men’s magazine and a business magazine, Conde Nast is entering some serious competition- both for readers and for advertisers.

There is much movement in the publishing world. WSJ will soon be releasing its Weekend Edition, thereby eliminating all need for weeklines, bi-weeklies and monthly business magazines. With business news freely available on the web and on the TV- unless magazines come up with something unique, they aren’t going to survive.

It’s a ‘lets wait and watch’ time..