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Enigma Hybrid Car

Enigma Hybrid Car

By Guy Brighton on September 26, 2005

The Enigma is a sleek roadster built like a Lotus Elise that will one day sell for $185,000. It’s a prototype but its maker, Jim Burns, believes it’s the future of hybrids. “We’ve got to produce a car that makes 14 year old boys excited,” he told the New York Times Magazine. “We got to have got to have the squealing. The smoking. The tires popping off”.

New York Times Article

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