Your go-to source for new
ideas and inspiration

<a href="http://g.adspeed.net/ad.php?do=clk&aid=121735&wd=728&ht=90&pair=as" target="_top"><img style="border:0px;" src="http://g.adspeed.net/ad.php?do=img&aid=121735&wd=728&ht=90&pair=as" width="728" height="90"/></a>

Today's Ideas

Gillette’s Approach To Creativity

Gillette’s Approach To Creativity

By Guy Brighton on September 14, 2005

We quite concur with Fast Company’s tone in their post about Gillette’s new razor Fusion. How do you top the three balded Mach 3? Oh – give the customers 5 blades. The type of innovation that will slit the brand’s throat, no?

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

Comments

TOPICS:	Health & Wellness
TAGS:	Product Design

About Advertise Contact Tips

<a href="http://g.adspeed.net/ad.php?do=clk&aid=121397&wd=300&ht=250&pair=as" target="_top"><img style="border:0px;" src="http://g.adspeed.net/ad.php?do=img&aid=121397&wd=300&ht=250&pair=as" width="300" height="250"/></a>

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.