Something we saw on Broadway in NYC last week : an icecream van with a wrap around for Esprit.
It’s a pity that the van was so crappy but hey-ho.
(Click to enlarge)
Ice Cream Van Advertising
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September 5, 2005
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You're reading PSFK.
Inspiration to make things better.
Looks like clothier ads on ice cream trucks aren’t serving them well.
Today’s Financial Times:
Esprit to change U.S. strategy after poor performance — Hong Kong-based fashion retailer Esprit Holdings says it “overestimated” its brand power in America and plans to rethink its strategy in the country. With performance of the business worse than expected since the brand re-entered the U.S. market in the 1990s, officials say the company from next year will sell only casual and junior women’s wear and accessories.
Someone else should take their space. Target arguably, but it’s a cool idea. Maybe P&G will try and be proactive about using their Tide to get our ice cream stains, Prilosec to take away any indegestion the ice cream might cause or Crest to remind them to brush after sweets. Heck, throw all three up there.
September 15th, 2005 at 10:40 am