IF’s Marketing Podcast Survey

Top 3 Marketing Podcasts

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Huh? Yes, the main learning that we found was that the majority of marketing bloggers (high profile or not) DO NOT listen to marketing podcasts. So whilst the marketing industry seems rife with podcast fever, the key influencers aren’t actually using the medium (broadcasting or tuning in).

I’m going to put up my opinion about all this on PSFK on Friday but for your info, here are some of the responses why – then we follow up with some of the Marketing Podcast runners up (who didn’t make it because of lack of votes rather than lack of quality).

• ” I don’t listen to podcasts — I don’t have time.” San Fran Youth Marketing Blogger
• “I’m ashamed to confess this but i’ve never listened to any podcast in my life!” Euro Tech-Culture-Art Blogger
• “I feel that podcasts have a great future in many other genres, but right now they are pretty inconvenient as a medium for commentary or analysis.” MIT Ad Blogger
• “I’m basically a light listener and tend to pick up ad hoc podcasts as when they get blogged about.” UK/US Community Blogger
• “I don’t really listen to podcasts… not enough to have an informed opinion anyway.” UK Cartoon-Marketing Mash Up blogger.
• It’ll take a lot before I tune into some talking people, basically. I have a tendancy to want to fast forward to the point.” Scando-Land Ad Blogger

Runners Up

• Across The Sound – “I find myself listening to it on the road :) Don’t quote me on that!” Joseph Jaffe of Across The Sound*
• American Copywriter – “What we didn’t see was anything focused on the culture of this business. So, we focused in on the nature of utilizing creativity to make a living.” JJ of American Copywriter *
• Media Artist Secrets – “They say they skip the technical and get right to the heart of what it takes to be creative. I like that!” Ben Garfinkel
• World of Possibilities – “WOP is much the same without the young people but has some cracking content that really challenges and provides interesting examples of good practice.” DK

Debbie Millman’s Design Matters – “It’s my favorite. Debbie typically interviews familiar names in design for about an hour.” Michael Surtees

* To be honest, we really like these podcasts ourselves.