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Influx M2: Current TV’s Karl Carter On Urban Marketing

Influx M2: Current TV’s Karl Carter On Urban Marketing

By Guy Brighton on September 29, 2005

"Demographics doesn’t matter anymore. Saying urban once meant black or Latino. Although I grew up listening to hip-hop I now turn to different music for the mood I’m in. Yeah, I still listen to hip hop but I also need a bit of punk form time to time and even rock. You can’t use demographics – you use attitude and culture."

Karl Carter, VP of Marketing for Current TV, speaking at the Influx M-Squared Conference Sept 27 2005 San Francisco.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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