Interview With David Howitt Of Meriwether Group

Interview With Bouncing Balls 2 Maker
After the now-famous 'Balls' TV commerical that Sony created to promote their BRAVIA TV brand, Sony are trying to surpass the iconic ad with a new commercial called 'Paint' - a...

Interview With Iain Tait, Poke
Digital agency Poke won two Webby awards last week for their work with Orange and Jamie Oliver's charity. IF! asked Poke partner Iain Tait to talk about the philosophy behind the...

Interview With Eli Friedman, Xbox
Eli Friedman is the Group Marketing Communications Manager at Xbox Global Brand Marketing and has been involved with the launch of both versions of the games console. PSFK's IF!...

Interview With Max Goldman, Corporate Blogger
Max Goldman was hired with a primary objective to develop a blog to help promote the enterprise software company Success Factors. IF thought we'd ask him about the joys and pain...

Starwood Hotels’ Aloft Concept In Second Life
Starwood has completed the build of its Aloft concept in Second Life and invited residents of the world to come by and check out the new hotel. After interviewing the mastermin...

Interview With Mark Kaplan, Mobile Marketer
Mark Kaplan is one of leading mobile marketers in the US, recently giving the keynote speech CITA's Wireless IT & Entertainment conference in San Francisco. In this interview...