Interview With Carl Johnson Of Anomaly

Ad veteran Carl Johnson runs a marketing agency in New York that all others are watching. Within 12 months, they’ve managed to win work with CocaCola on Dasani and the New York Times. That doesn’t stop them: Anomaly is down to the last four agencies pitching for the BMW USA business. IF sat with Carl to talk about why he returned to the agency world and why the major brands are attracted to this new model of agency.

IF