Marketing To The Always On Generation

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September 12, 2005

An article by Debra Aho Williamson, a senior analyst at eMarketer, suggests that even though teens are on the vanguard of new technologies, marketers must also be prepared to extend in new directions to tap teen interest. She decribes some emerging online/mobile marketing opportunities including broadband video, immersive environments, mobile marketing and IM.

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By Guy Brighton

in Uncategorized, Guy Brighton's Articles

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Marketing To The Always On Generation

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