September 27, 2005

Recycle and Win!

by Guy Brighton

Arrows_1 Liverpool has decided to use a tried and true method to get people to recycle: a contest with cash prizes.  Each week that a house puts out their recycling bin for pick-up, the residents are entered into the contest.

My opinion: Go for it Liverpool! After all, how we teach our kids to do things? We reward them for good behavior, be it with praise or candy. Cash is candy for grown-ups and I think it will work. The contest runs to December which will hopefully be enough time to get people into the habit.

Read the RedNova article: "Recycle It!"

Article categories: Advertising & Branding

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