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Starbucks Change Promotion

Starbucks Change Promotion

By Guy Brighton on September 29, 2005

Starbucks appears to be using the change machines found in supermarkets and grocery stores to acquire customers. Shoppers who use these machines usually get a fee when they try to convert their change to bank notes.

Starbucks offers to cover the fee if the shopper elects to have a Starbucks card for the value of the change instead. Starbucks acquires a customer for pennies and effectively has made a sale to the value of the card. ROI That!

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Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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