Your go-to source for new
ideas and inspiration
Sustainability Is Cool. Enough Intellectualizing.

Sustainability Is Cool. Enough Intellectualizing.

By Guy Brighton on September 14, 2005

• Eco Design by Alastair Fuad Luke – just great. We sourced our VarioPac direct CD mailers from there.

• Cradle to Cradle by William McDonough & Michael Braungart (though I haven’t finished it yet, the non-paper stock alone is very cool)

• Green Architecture by Taschen

• The Working Parents Cookbook by Jeff and Jodie Morgan – Because sitting around a dinner table, coffee table or perching wherever you can and eating home cooked food with friends and family is a great thing for personal sustainability. Fast. Easy. Talks about local and in season and avoiding bizarre chemical additives. Plus the cover design is nice. You don’t have to be a working parent to get it. Could easily be called the “I have no time and have no clue about cooking Cookbook”

• Sustainable Everyday –Scenarios of Urban Life by Ezio Manzini and François Jégou – The supplement called Album: A catalogue of promising solutions is genius. Both books are. Check out ‘Plate With Me’ from Les Ateliers in Paris, France.

• Butter Comes From Butterflies by Mat Connolley– Because it’s not sustainable to take ourselves so damn seriously

I have a question for anyone out there. What about APC? I am a not so closeted evangelist for APC but last time I was in their NYC store picking up a pair of jeans, the manager looked at me blankly like I was nuts, saying “APC does not have a political agenda”, when I asked how socially responsible APC was. Sorry? I really do want them to be socially responsible. But the truth is, I will probably keep buying their jeans even if I don’t know the answer. They’re quite cool.

Comments

TOPICS: Advertising, Branding & Marketing
TAGS: