The Guerrilla Drive-In Movie
Kids in California and Pennsylvania are driving to secret locations to watch drive in movies organized by their peers. After announcing the event to their email list, the organizers in PA ride up on a 1977 BMW motorbike with side-car, set up their rig and then play the audio on an AM channel everyone can listen to in their cars. Rumor has it that the trend has moved to Minneapolis, Dallas, Los Angeles and Tampa City, FL.
Comments
| TOPICS: | Uncategorized |
| TAGS: | Brand Experience, Event Marketing, Guerrilla Marketing |
Daily Ideas & Inspiration Email