The Web’s Growing Importance In Integrated Marketing

In what seems like role reversal more companies are using the web as the driving force to generate buzz to get people talking, as opposed to TV being in the driver’s seat.

Cosmetics maker Coty launched a commercial for its new fragrance “Lovely” with actress Sarah Jessica Parker on the web before running it on T.V. YAHOO! debuted the program, “Supernatural,” a full week before it is scheduled to air on The WB Television Network.

In March, the social networking site MySpace.com, Webcast an episode of NBC’s comedy “The Office,” more than a week before airing it on TV.

Google has entered the fun, and for the next four days you can watch the entire first episode of Chris Rocks, “Everybody Hates Chris” a fictional comedy about Rock’s childhood via Google Video.

As the GoogleBlog says, “The era of the couch potato is so over. We’re rooting for the desk (and laptop) potato.”

http://googleblog.blogspot.com/2005/09/everybody-wont-hate-this.html
target=”_blank”>everybody hates Chris

Contributed By James Torio