Astra's digital billboard is able to target its video messages using gender-detection software
German beer brand Astra recently developed a digital illuminated billboard that targets its advertising solely at women. The women detection billboard was installed outside the Zum Silbersack pub in Hamburg, with the aim of inspiring more females to try the beer.
Feed Me exhibition explored the relationship between food and health as seen by an expanding popup book illustrating the digestive process
Feed Me was a pop-up exhibition that took place during NYCxDesign 2015. The show challenged designers to create artifacts that commented on or visualized future products that related to nutrition and food. The exhibition included work from 22 designers ranging from practical to conceptual.
AXEL’s Spotify-powered web app guides you in building a customized listening experience
Up until now, customizing your headphones has meant choosing the color, adjusting the size or changing the volume of your product. An innovation offers a more tailored solution, with specifically engineered speaker units that are designed to match your listening preferences. You can even use an app to analyze all of your music on Spotify to find out which soundscape would suit you best.
Disney-inspired Airbnb listings use iconic architecture from movies to instill a sense of childhood nostalgia
Disney fanfic has become the go-to subject matter for Internet click bait over the past few years. Leveraging the familiar figures of childhood entertainment, expert and amateur artists alike use the iconic animations to generate viral content, demonstrate their artistic capabilities and more often than not address culturally relevant issues like sexism. So it’s only appropriate that listings that feature some of the Disney’s most extravagant architectural feats have surfaced on online lodging platform Airbnb.
Leandra Medine hints at curated goodie boxes for fashion blog Man Repeller (MR) fans
The founder of Man Repeller (MR) revealed at Disrupt NY 2015 that she will take VC dollars to launch a subscription service for her blog. Leandra Medine says she wants readers to receive exclusive products made from collaborations between brands and MR.
For Clerkenwell Design Week, Renault created an interactive wall to tout the design of its electric concept car
Renault was the headline sponsor of the U.K.’s leading independent design festival, Clerkenwell Design Week, where it revealed an immersive experience stand. The car manufacturer used creative technology for brand engagement, installing an interactive wall to promote its DeZir concept car.
Motion-capture tech expert surmounts an Oculus Rift drawback that was keeping it from analyzing facial expressions
Facebook recently teased what they have planned for the Oculus Rift, which they acquired from the original developers in March 2014. After a year of silence punctuated with occasional tantalizing hints, we now have a clearer idea of how the social network may go virtual: a facial performance sensing head-mounted display.
Brace yourselves, this interactive advertisement from Café Pele may leave you with intense caffeine cravings
Underneath the streets of Sao Paulo a yawning epidemic is breaking out. That is the intention of Contagious Billboard, a live-action digital display that makes passersby yawn, but then comes to the rescue with a free cup o’ joe.
Nick Hugh Schmidt explored the the roots of digital agency and identity by auctioning a major facet of his digital life
Social media has given us endless enjoyment—but social media also has become a billion-dollar business by selling our personal information to advertisers and spying on our online activity. But one freelance art director-turned-conceptual-artist, Nick Hugh Schmidt, has turned the concept on its head by trying to auction his Facebook password on eBay. And the authorities on the site weren’t happy.
Designers find inspired ways to use traditional materials without tapping the ever-popular digital manufacturing
In recent years, composites and synthetics have largely defined what many characterize as innovative materials. A collection of designers at NYCxDesign 2015 looked to add a new twist to materials we think of as traditional.
PSFK Report finds that digital technologies are helping us optimize our days, allowing us to accomplish more with less time and effort
Whether it is at work, playing sports or gaming with friends, people are always trying to think up new ways of performing better. Traditionally the approach was ‘practice makes perfect,’ however new technologies are giving us an edge on how to manage and improve performance. This revolution is being driven in large part by the rapid improvements in wearable and mobile devices, enabling us to measure and quantify more aspects of our lives than ever before.