October 12, 2005

Another England Match, Another iPod Launch

by Henry Lambert

Heroshot_ipod_whiteToday at BBC Television Centre in London, Apple unveiled their latest iPod, the much anticipated iPod video. You can read all about it here, but I thought I’d post a brief comment on their marketing.

We’ve become so used to the dancing silhouettes that they were conspicuous by their absence in the Nano ads. And with the holiday season almost upon us is Apple about to launch a campaign with a brand new look and feel to match the new product line and demonstrate the video capabilities of the iPod?

Article categories: Advertising & Branding

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