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Ben & Jerry Returns To Social Issues

Ben & Jerry Returns To Social Issues

By Guy Brighton on October 18, 2005

Ben & Jerry’s new ad campaign plans to refocus on the social consciousness that the brand was originally built on. The first ad that aired last night in the US and takes on the decline of family-owned farms in the USA.

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
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