Brand Experience : PSP Promotion

We have a few photos captured at the ‘Across The Narrows’ concert in a ballpark on Staten Island in October. Sony PSP sponsored the two day event headlined by The Killers and Oasis.

PSP created a special area in the corner of the ballpark where they set up a line of gaming machines which proved popular.

Near the bar and food concessions, PSP ’street teams’ showed the PSP to the the early twenty somethings there – letting them play a game or two.

Before The Killers came on the big screens showed footage recorded earlier during the day of a woman playing a new Playstation concept, where she used invisible controls to play a game.

(Click links for images)