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Brand Experience : PSP Promotion

By Guy Brighton on October 10, 2005

Near the bar and food concessions, PSP ‘street teams’ showed the PSP to the the early twenty somethings there – letting them play a game or two.

Before The Killers came on the big screens showed footage recorded earlier during the day of a woman playing a new Playstation concept, where she used invisible controls to play a game.

(Click links for images)

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	Brand Experience

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