Dig This?

According to Yahoo, "Digging" is a social phenomenon relating to those who use the internet to source information pertaining to their passions and hobbies.  On their micro-site, Yahoo define Digging further:

"It’s the art of acquiring collections of cool stuff through a passionate mix of researching, shopping, fact finding and trading."

Thi is substantiated by commissioned research which found the following:

• 67% of consumers want much more information about subjects that interest them;
• 77% of those identified as diggers dig for specific passions, which range from bargains and holidays to obscure and collectable items such as memorabilia or coveted vintage pieces;
• 99% say they use the Internet to dig deeper than they ever did before to satisfy their passion in a particular interest;
• 97% of people surveyed chose the Web, as opposed to other sources such as libraries or other people, as their preferred place or main source for digging;

Surely this is just stating the obvious?

NetImperative article link.