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Eminem Revamps Apple Silhouette Ads

Eminem Revamps Apple Silhouette Ads

By Guy Brighton on October 13, 2005

It’s clearly evident that
Steve Jobs and the crew have been really busy doing what they know best, innovating.
By now you’ve probably heard of or seen the product of all that hard work, the
new video iPod. The unveiling of the 5th generation iPod also brought with it the
debut of a new generation of Apple’s silhouette ads. Steve Jobs and his team
have been working on this new silhouette ad, which premiered at Apples “One
more thing” event, for the last two and a half years.

The revamped TV ad
features an intense silhouette performance of ‘Lose yourself’ by Eminem, who
happens to be releasing a greatest hits album for the holiday season, titled ‘Curtain
Call.’ The solid neon color backdrops from the original silhouette ads have been
completely transformed using an eclectic array of effects from graffiti
inspired designs to flying paint. The ad will start airing on TV in a week or
so and the inspired outdoor versions should out in a month. So be on the look
out.   

Image reference: Jeremy Horwitz
Editor-in-Chief, iLounge.com

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TOPICS: Advertising, Branding & Marketing, Entertainment
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