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MTV Buys iFilm

MTV Buys iFilm

By Guy Brighton on October 17, 2005

MTV seems to be upping the broadband TV ante by buying iFilms for $49m. MTV expects to increase IFILM’s current reach to more than 10 million
users a month and boost advertising revenues by promoting IFILM with
other MTV-owned Web sites and offering MTV content to IFILM users.

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Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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