Naked Ambition

According to Fast Company UK ideas agency Naked Communications is about to try and break the USA. The London based agency who look at selling clients ideas instead of 30 second TV spots or DM campaigns has decided that the UK isn’t the only market that needs its marketing reinvigorated.

They believe that ‘The future of advertising is getting all the folks responsible for a company’s brand together to brainstorm the answer to this seemingly simple question: What’s the right message communicated in the right way through the right channel in order to effectively reach the right consumer? The answer may not be a TV spot. It may not even be anything that falls under the traditional domain of advertising or marketing.’

For more information on Naked, read our interview with Niku Banaie on sister site IF.