Nokia’s Success In Blogging With Anina

The last couple of weeks has seen a lot of media and blog attention turned towards mob-blogger Anina – an american model from michigan. The blogosphere has been buzzing about the blogging model and especially with her site 360fashion.anina.net. Her site is full of pics and posts about her model life and the handy mobile communication devices she uses to bring her blog to life…

Interestingly, Anina has been collaborating with Nokia Corporation for the last year and a half but the press seem to be ignoring this fact: MobuzzTV interviewed Anina this morning with no mention of the N-Word – even though Anina conveniently dropped Nokia’s ‘Lifeblog’ into the interview conversation.

Her blog includes interesting Nokia product mentions such as, “Lent my n90 to chris and now i get to see what line of photos they took.” She also held today (Oct 3rd) the first fashion blogger conference in Paris – sponsored by Nokia.

What’s interesting and surprising to me is that Nokia, so far, has seemed to include the right level of product placement and sponsorship without the wily blogosphere making to much of a fuss about the lack of transparency in the campaign.

How long will this continue? Let’s watch and wait.