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Participant Marketing: Wedding Crashers

Participant Marketing: Wedding Crashers

By Guy Brighton on October 20, 2005

An article in Newsweek looks at how firms are embracing their consumers efforts to get involved with brands and the content brands’ produce. One example they give is the ‘make-your-own-trailer’ for the hit film Wedding Crashers. At a web site, movie fans can insert themselves into the trailer and send it to their friends.

Newsweek Article On The New Ad Age
IF Crashes The Wedding Crashers

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Entertainment
TAGS:	Online Marketing

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