Research Ideas: Using Blogs For Consumer Ideas

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October 24, 2005

As the number of blogs has grown, more consumers are keeping web diaries dedicated exclusively to their favorite brands. Most of them are written without the consent of the companies that own the brands; some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion.

New York Times Article

By Guy Brighton

in Uncategorized, Guy Brighton's Articles

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Research Ideas: Using Blogs For Consumer Ideas

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