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Research Ideas: Using Blogs For Consumer Ideas

Research Ideas: Using Blogs For Consumer Ideas

By Guy Brighton on October 24, 2005

As the number of blogs has grown, more consumers are keeping web diaries dedicated exclusively to their favorite brands. Most of them are written without the consent of the companies that own the brands; some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion.

New York Times Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TAGS:	Market Research

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