Yoyamart on the edge of New York’s Meat Packing district is a lifestyle store for kids – and also for parents. In fact, the concept is much like a store for little people rather than children.
Clothes line up on the wall, just like they do in mom’s stores. And the toys? They have all chosen for a sense of style by the French owner – are a mix of educational and interactive items. Many toys are interactive in a way that the toy needs to be taken home to be completed – or even completed in store.
Some of the stock is children versions of adult designer toys (they even do their own collaborations!) and many of the magazines available for sale are about kids are far more for the parents than the kids. Yoyamart has a love of bringing fun, culture and design to my children. It’s a place to find innovation and differentiation.
Photos: 1, 2, 3, 4, 5, 6
Yoyamart, 15 Gansevoort St New York, NY 10014 (212) 242-5511
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