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Street Marketing: Vitamin Water Promotion

Street Marketing: Vitamin Water Promotion

By Guy Brighton on October 20, 2005

Doug Jaeger spotted this promotion by Vitamin Water on the streets of New York. Passers by get to spin a bottle of Vitamin Water and win a prize (??). Doug says:

Vitamin Water creates a wheel of fortune for their flavors. With what appears to be celebrity endorsement from katie couric, paris hilton, cramer from seinfeld, and dr.phil. The CEO is here with his marketing team as an MC greets passers by.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Food & Drink
TAGS:	Guerrilla Marketing, Outdoor Marketing

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