Street Marketing: Vitamin Water Promotion

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October 20, 2005

Doug Jaeger spotted this promotion by Vitamin Water on the streets of New York. Passers by get to spin a bottle of Vitamin Water and win a prize (??). Doug says:

Vitamin Water creates a wheel of fortune for their flavors. With what appears to be celebrity endorsement from katie couric, paris hilton, cramer from seinfeld, and dr.phil. The CEO is here with his marketing team as an MC greets passers by.

DJ’s Blog

By Guy Brighton

in Food & Drink, Guy Brighton's Articles

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Street Marketing: Vitamin Water Promotion

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