The Difficulty Of Blogging: McDonald’s

Matt McAlister has a write up on a corporate blogging session held at the blogOn conference where Steve Wilson of McDonald’s gave insight into the internal culture issues that corporations face when they approach blogging.

It’s hard to congratulate them for what they’ve done (or for how little they’ve actually done), but just by watching how painful it was for Steve to talk publicly about this we all got a glimpse into a cultural battle that must be very frightening for everyone at the company.

Matt McAllister