A poll by the Guardian newspaper shows that a third of young people (14-21 yrs) online have launched their own blog or website while their parents use the web for information seeking or ecommerce:
Millions of young people who have grown up with the internet and mobile phones are no longer content with the one-way traffic of traditional media and are publishing and aggregating their own content…. there are signs of a significant generation gap, and rather than using the internet as their parents do – as an information source, to shop or to read newspapers online – most young people are using it to communicate with one another.
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Funny, this article (http://mp.blogs.com/mp/2005/10/s_6.html) seems to say the exact opposite…kids under 25 don’t care about Web 2.0
Instead, they’re all about IM-ing, ringtones, and P2P.
October 11th, 2005 at 2:58 am
Hmmm… isn’t IM – Web 2.0 – read/write web?
And, let’s be careful here: 5 teens….
October 11th, 2005 at 10:42 am
I would have thought that P2P was closer to Web 2.0 than IM-ing but that’s beside the point.
I agree that the sample size is way too small to draw any big conclusions, but I think the post does a good job of offering some perspective from “outside the bubble”…Ebay, Skype, iTMS – some of the biggest names in tech, and they basically don’t exist to these teenagers.
I think the biggest take away is that the consuming habits of teens (and maybe college kids) differ greatly from people out in the “real world” and there needs to be a better way to reach/communicate with this market.
October 11th, 2005 at 12:41 pm