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What Works: Brand Experience

By Guy Brighton on October 17, 2005

LACOSTE – opened 25 new boutiques and pulled some clothing out of dept stores. Sales are up 8 fold since 2002
APPLE – promote a digital lifestyle built around its technology. The sales through stores reached $2.1 billion in the past four quarters
COACH – credited with pioneering manufacturer owned stores and now dowes 75% of sales through its retail ops

And the losers:

GATEWAY – Lacking unique products, the stores shut after 7 years
WARNER BROS. – Movie themed merchanidise has a short shelf life.

Business 2.0 Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Retail
TAGS:	Brand Experience

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