10 New Rules of Branding

1) Brands that influence culture sell more; culture is the new catalyst for growth.

2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.

3) Today’s consumer is leading from the front; this is the smartest generation to have ever walked the planet.

4) Customize wherever and whenever you can; customization is tomorrow’s killer whale.

5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.

6) Deliver clarity at point of purchase; be obsessive about presentation.

7) You are only as good as your weakest link; do you know where you’re vulnerable?

8) Social responsibility is no longer an option; what’s your cause, what’s your contribution?

9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?

10) Innovation is the new boardroom favorite.

Read the rest here.