Recently there’s been a growth in high profile outdoor advertising campaigns using interactive ‘data dispenser’ posters in bus stops, tube stations and other high-traffic areas, including campaigns offering ringtones or video clips, via bluetooth or infrared forColdplay, Gorillaz and Range Rover. Utilising technology offered by companies like Hypertag, Maiden Outdoor and Filter Worldwide, this marks a significant shift as major agencies begin to understand the value of mobile content. The Coldplay campaign apparently had a take-up of about 15% out of 87,000 bluetooth enabled handsets detected.
Judging that proximity servers have potential for huge growth in delivering time-critical advertising and other content to mobile device users, Nokia entered the market back in february developing a their ‘Local Marketing Solution’ application suite, based around the Symbian 60 handset technology. The concept is something hi-tech conference attendees will be familiar with, as conference schedules are beamed to mobile phones and PDAs by either bluetooth or infra red.
Hypertag
Maiden Outdoor
Filter Worldwide
15% take up for Coldplay
Proximity Servers
Nokia Local Marketing Solution
Contributed By Sam Taylor.
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