When critics talk about the death of TV Spot, they rarely mention the lack of good creative to actually keep our attention glued to the screen. This new TV ad featuring an armada of balls bouncing down San Fran streets is so beautiful and reminds us why we used to love advertising on the telly.
…. if only we could remember what it was for again… ;)
Bouncing Ball Ad
<Contibuted By Mizubitchy>
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I love the ad too. But perhaps more interesting is how they used online to build a huge buzz around the ‘film’ before it ever aired. Using Flickr, a ‘making of’ movie, etc. Plus they’re doing some nice blog placement ads too. All in all a very nice campaign I reckon.
November 15th, 2005 at 7:41 am
who sings the song on that bouncing ball add
November 15th, 2005 at 9:16 am
Song: Swedish Singer/Songwriter
http://www.jose-gonzalez.com/
November 15th, 2005 at 10:10 am
The rebirth of TV Spot creative continues: http://www.brainstorm9.com.br/archives/2005/11/painting_johnni.html
November 16th, 2005 at 6:38 pm
Ad wins award:
http://fallontrendpoint.blogspot.com/2006/04/bravia-index.html
April 5th, 2006 at 6:51 pm