British Marketers Won’t Get It 2

A recent blog post from Richard Edelman reminded me of the post I wrote last July on returning back from the UK to New York. I was pretty amazed at the time about the British apathy towards the blogosphere – and when I returned in October things weren’t much better. I remember two conversations:

“Oh Piers, you were in that blogging from the start – and now everyone’s on board with fake blogs and stuff.” Head Of Media & Marketing, Online Marketing Agency (!!!)
“I know what blogs are but I don’t read them. I leave that to the team.” MD of Online Agency. (!!!)

Richard’s post seems to echo my frustrations:

“The development of the blogosphere is lagging [in Europe], with the sole exception of France. In fact, the four leading countries in blogging are in order the US, France, China and Iran. There are rarely references to blogs as news sources for establishment media in key markets such as the UK, Italy and Germany. Most blogs in the UK are on technology.”

Oh dear.

Edelman’s ‘View of the Blogosphere From the Other Side of the Pond’

Related PSFK Articles
British Marketers Won’t Get It