Burger King has sponsorsed a collection of iPod video content available through download site Heavy inbcluding a “racy” Crying Game meets Consumer Generated Content download called Webcam Stripper.
Joseph Jaffe comments:
On the surface, there’s the media 101 strategy of connecting with the younger, male-skewed game-playing demographic. Heavy is an obvious choice. iPod videos is an obvious approach. The coolness association is a no-brainer.
But I think the real story was always the PR one. Both the fact that BK was sponsoring these downloads, and ultimately the “racy” viral video, which I think was always the prize in this quest.
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