Cheap Chic Sparkles On The High Street

An article in the UK Independent newspaper looks at how heavy hitters from the fashion industry are brokering deals with chain
stores – the effect of which is "like a
sprinkling of fairy dust over the fortunes of H&M, Marks and
Spencer, New Look, Topshop and Miss Selfridge." The outlook for fashion buyers is rosy, they say, especially for teenage fashionistas:

She’d like to be Peaches Geldof, but has to settle for an ordinary
name. She’d be very happy to cut off all her hair à la Keira Knightley,
if it meant she got to smooch Orlando Bloom. And, crucially, she
really, really wants Sienna Miller’s wardrobe. That is where today’s teenager is in luck. For the high street, where
she has shopped from necessity, is now where Sienna Miller will have to
shop if she wants to maintain her iconic status.

Independent Article