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Diesel’s Fifty

Diesel’s Fifty

By Guy Brighton on November 28, 2005

Diesel is celebrating the 50th birthday of its president founder Renzo Rosso with a book called Fifty: "a book that sums up and displays the
unique Diesel attitude and lifestyle reflected in its collections, its
business approach and its creativity applied to virtually anything,
from communication to interior design."

The Book includes chapters on key moments in Diesel’s history, the brand’s communication and
retail approach and Diesel’s views of the future.

Fifty On Amazon

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Arts & Culture, Design & Architecture, Fashion, Retail, Youth
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