Eco-Chic At Whole Foods

The NY Times ran a review of Whole Foods West Hollywood Lifestyle Store at the weekend. Situated on the corner of Fairfax and Santa Monica Blvd, the store stocks hundreds of earth-friendly items of clothing and accessories like scarves and handbags.

Arriving customers at the new store pass bamboo grasses and burbling
fountains to be greeted by a mannequin seated in the lotus position
wearing yoga clothes. Here you might buy a belt
made from recycled pop-can tops ($29.99), an Ecobaby onesie shaped like
a red pepper (organic cotton, $33.99) or a gray halter dress by Under
the Canopy, the Banana Republic of eco-friendly fashion ($72). There
are thick glass dishes (recycled, $14.99 to $54.99), 250 thread-count
Gaiam sheets (organic cotton, $60), yoga bags made from discarded vinyl
billboards ($63.99) and a display of T-shirts from American Apparel.
Even the wicker chair in the corner is for sale ($299), along with a
$1,999 table made from reclaimed wood.

"We are at a point where a critical mass of consumers are
starting to vote with their pocketbooks for health and sustainability,"  Ronnie Cummins, national director of Organic Consumers Association told the Times. "Whole Foods
is very smart about their business move. They would not do this if the
times weren’t right."

NT Times Article
Treehugger Review