Marketing agency ElectricArtosts recently launched a companion weblog for Fortune Magazine to promote the Fortune Innovation Forum which will take place here in New York on November 30 – December 1. They are calling these new weblog initiatives from ElectricArtists, “pop-up” weblogs, as they each have a limited lifespan. For example, the Fortune Forum weblog will end on December 5th.
In the last days alone the Fortune Forum weblog has featured interviews and articles with such people as:
· Frederick W. Smith, the Chairman and CEO of Fed Ex
· Horst Schulze, the Founding President and former COO of The Ritz-Carlton Hotel Company
· Randy Komisar, a partner with Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers
· Peter Georgescu, the former chairman and CEO of Young & Rubicam
· Irving Wladawsky-Berger, Vice President of Technical Strategy and Innovation at IBM
You can check out the weblog at www.businessinnovation2005.com
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