November 21, 2005

Google Analytics: Another Google Dud?

by Piers Fawkes

Chk3_10Back in September I wrote about how Google’s determination to spit out an endless kaleidoscope of product concepts ignored the basic need to build brands that connect with consumers at an emotional level. Today, I feel that their continual delivery of products that are in ‘Beta’ - and buggy - damages the little emotional attachment users have with brands.

Last week Google launched a free online stat package called Google Analytics - it sounds like a great idea especially with the billions of bloggers keen to check their site traffic in more detail. The problem is, it doesn’t work. 5 days after we joined, Google still hasn’t gathered our data from spidering PSFK. In fact, we hear that Google has had to stop taking applications for the package because the system can’t handle it.

Meanwhile, our older stats package, Statcounter, worked from the day we signed on. OK, it’s a little basic. But it worked! And always has.

Google’s Head Of Innovation, Marissa Meyer, told Business Week in September that consumer’s don’t remember their less successful products. But she’s wrong: we do. We remember Orkut, we remember Google Blog search and now we’re beginning to feel that Google’s new products don’t tend to work properly.

Google Analytics

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Google’s Betas : The Emperor’s New Clothes

Article categories: Web & Technology

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